In response to the situation going on in America regarding racism and police brutality Nike released an ad Friday night imploring viewers not to “pretend there’s not a problem in America”. Hundreds of protests occurred nationwide following the death of George Floyd in Minnesota after a white officer pressed a knee into his neck while taking him into custody.
— Nike (@Nike) May 29, 2020
The simple video shared on Twitter contains lettering that begins, “For Once, Don’t Do It… Don’t pretend there’s not a problem in America… Don’t turn your back on racism.” It had more than 50,000 retweets and almost four million views as of Saturday morning.
Nike has a long history of standing against bigotry, hatred and inequality in all forms
Nike’s athletic apparel rival Adidas also shared Nike’s video on twitter sending out a message that this problem is greater than any business
Together is how we move forward.
Together is how we make change. https://t.co/U1nmvMhxB2
— adidas (at 🏡) (@adidas) May 30, 2020